Why Content Closes Deals

Everyone in sales is talking about the buyer's journey. Everyone in marketing is talking about content. But is each group talking about how their conversations can help the other group? At the end of the day, content…

Why Cold Calling is Dead

81% of shoppers conduct online research before buying.    This startling fact has had many retailers staring down the barrel of the gun since 2014. Educated consumers are smart consumers; however, they also render many sales…

Content with Intent

What is content with intent?   The world of content marketing is filling up with more terminology and “best practice” tips from educational outlets around the space. One buzzing phrase circling today is “content with intent.” …

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