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3 Principles of Active Content

Companies, like retailers, connect to customers using three basic methods: Call centers Stores Content Of these three, only one is an active way to connect with your current and potential customers simultaneously: content. Potential customers may…

Documenting Content Strategy

Only 27% of marketers have a documented content strategy. TWENTY SEVEN PERCENT According to studies done by content marketing groups in the country, these 27% have a written content strategy are reaping the benefits of content…

Stop the Negative Review

The value of connecting to customers can’t be overstated. We are in a new age where the evolution of chat has transformed the way business is conducted day-to-day. It’s easier to send a text than sit…

Post Sales Support

When a customer is having a time of need, do they have to patch through four levels of your customer service phone tree before they can resolve their problems? Are their resolutions found through instruction manuals…

Multimedia for Millenials

The evolution of chat can be attributed to the generation that made instant connectivity a necessity. What started as a means of communication for social connecting has now transformed into the way companies communicate with clients,…

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