• Home
  • /
  • Blog
  • /
  • Why You Should Use Videos in your Content Plan

Why You Should Use Videos in your Content Plan

Want to find a way to take your content to the next level?

We all know a picture is worth a 1000 words, but a video could be worth a 1000 likes. Video is a powerful and visceral medium, perfect for content that is emotional, highly visual, or personal. Incorporating high-quality videos in your marketing plan keeps your audience interested. You can reach anyone and generate a visible following when you share videos on your blog and social media. Your company can give tell better stories in a multimedia setting through videos.

Whether you’re a large corporation, an e-commerce retailer, or a local coffeehouse there is a great video for your brand. Unique videos that capture the essence of your company with the high-quality style attracts more viewers and likes than a traditional video.

Think of this:

  • Every organization, industry or brand benefits from a great video; with opportunities to share on your website and social media pages, you can scale the visibility of your brand beyond the reaches of traditional advertising or media.
  • A video by your company is a genuine attachment between your brand’s personality with integrated visual content which outperforms text-only content every time.
  • Repurposing video into sales presentations, webinars, paid advertising, and email campaigns will give a fresh content asset to your company’s library.

Sometimes, storage and easy sharing with your internal team can be more challenging with a video because of size and file restrictions.

Have we mentioned that the Omnistream platform can handle that for you?